Frank Masotti
Who I am and what I do, and my expertise.
The art SEO for lawyers and law firms.
My expertise in local SEO, having been awarded certificates by Google in Google Business Profile (that was once Google My Business) and Fundamentals of Digital Marketing, both in 2023, I anticipated the industry’s needs by acquiring the necessary training and experience ahead of the curve. Recognizing the direction of the market, I decided to extend my knowledge and service to the legal sector. I am honored to be working with lawyers and law firms like you and yours.
Citation Signals: Building NAP Consistency for Legal Practices
Citation signals play a vital role in local search engine optimization for law firms.
Creating Locally Focused Landing Pages for Law Firms
Law firms need effective online marketing to attract local clients. Landing pages are a key tool for this. They help law firms connect with people in their area who need legal help.
Optimizing Business Descriptions for Legal Services
Legal services businesses need a strong online presence to attract clients. A well crafted business description can make a big difference. It tells potential clients what you do and why they should choose you. Key Takeaways Clear business descriptions help attract potential clients Use simple language and highlight unique strengths Update descriptions regularly to stay […]
Local Keyword Research for Law Firms
This approach involves identifying and using search terms that include your city, state, or region along with legal services. For example, “divorce lawyer in [city name]” or “[state] personal injury attorney.”
How to Select Primary and Secondary Categories for Optimal Visibility
Picking the right categories for your Google Business Profile can make a big difference in how easily customers find you online.
Key Components of a Law Firm Local SEO Strategy
Law firms need to stand out online to get more clients. Local SEO helps them show up when people search for legal help nearby.
Importance of Optimized Practice Area Pages for Local SEO
Local businesses need strong online visibility to attract nearby customers. Practice area pages can help boost your local search rankings and bring in more leads.
Importance of Online Reputation for Law Firm SEO
Having a strong online presence is key for law firms today. It’s not just about having a website anymore.
Impact of Social Media on Local SEO for Law Firms
Social media has changed how law firms connect with local clients. It’s not just about having a website anymore. Now, lawyers need to be active on platforms like Facebook to boost their local search visibility.