GMB (Google My Business) is dead. Yes, this is a bold claim, however, back in 2022, Google sunset the name and location of it in the Google universe. They changed everything to GBP (Google Business Profile). Everything stayed the same, just the name and location on the Google structure. Why am I putting this article out? Good question and the answer is that a large majority of people are still searching for GMB. So, this is just an informational article that helps readers understand.
Key Takeaways
- Google My Business is now Google Business Profile
- You can manage your business info directly on Google Search and Maps
- The core features remain, but the way you access them has changed
This article is accurate as of September 15, 2024
Google has made a big change to how businesses manage their online presence. The tool you might know as Google My Business (GMB) is gone. It’s now called Google Business Profile (GBP). This switch means you’ll manage your business info directly on Google Search and Google Maps.
The new name isn’t just for show. It comes with some changes in how you use the service. You can still do things like add your business address, hours, and photos. But now you do it right from Google Search or the Google Maps app.
This update aims to make things easier for business owners. You don’t need a separate app anymore. Instead, you can update your info while using Google’s main services. It’s a more direct way to keep your business details current and accurate online.
Understanding the Rebranding: Why Google Made the Switch
Google changed the name of its business listing service to make it simpler and match other products. This move aims to help business owners and users.
Simplification of branding
Google switched from Google My Business (GMB) to Google Business Profile (GBP) to make things easier. The new name is shorter and clearer. It shows that the service is about your business profile on Google.
The change helps business owners understand what the service does. It’s not just a tool, but a way to manage how your business appears on Google. The simpler name might encourage more people to use it.
Google also plans to stop using the GMB app. Instead, you’ll manage your profile directly on Google Search and Maps. This change cuts out extra steps and makes updating your info quicker.
Alignment with other Google products
The new name fits better with Google’s other services. It matches how Google names its other products, like Google Ads or Google Analytics.
This change makes it clear that your business profile is part of the bigger Google ecosystem. It shows how your listing connects to other Google services you might use.
The rebrand also helps Google present a more unified look for all its business tools. When you see “Google Business Profile,” you know it’s officially part of Google’s suite for businesses.
This alignment might make it easier for you to understand and use different Google products together for your business.
Key Points About the Name Change
Google announced a major rebrand of its local business platform. The new name reflects changes to how businesses manage their online presence.
Timing of the transition
Google started rolling out the name change in November 2021. The shift from Google My Business to Google Business Profile happened gradually. Google gave businesses time to adjust to the new name and updated features.
The company aimed for a smooth transition. They kept key functions in place while introducing the rebrand. This allowed business owners to keep using the platform without disruption.
Scope of the rebranding
The name change was part of a bigger update to Google’s local business tools. It wasn’t just a new label slapped on the same old system. Google made changes to how you manage your business listing.
Some key updates include:
- A push toward managing profiles directly on Google Search and Maps
- New ways to claim and verify business profiles
- Improved tools for customer communication
- Enhanced features for multi location businesses
The rebranding aimed to make the platform more user friendly. It brought business management tools closer to where customers actually find businesses online.
What Stays the Same: Core Functionalities That Are Preserved
Google Business Profile keeps many important features from Google My Business. You can still manage key business details and interact with customers easily.
Business information management
You can still edit your business name, address, and phone number. Your operating hours remain adjustable. You have control over your business description and can add photos to showcase your products or services.
Google Maps integration continues. Your business location shows up accurately for local searches. You can update service areas if you travel to customers.
Category selection is still available. This helps Google understand your business type and show you in relevant searches.
Customer engagement features
Reviews stay a big part of your profile. You can read and respond to customer feedback. This helps build trust with potential customers.
The Q&A section remains active. You can answer common questions about your business. This saves time and provides quick info to curious customers.
Posting updates is still possible. You can share news, offers, or events directly on your profile. This keeps customers informed about what’s happening at your business.
Messaging features continue to work. You can chat with customers who have questions or want to make reservations.
Navigating the New Terminology
Google changed “Google My Business” to “Google Business Profile” in 2021. This shift brought new terms for business owners to learn. Let’s explore the key changes in vocabulary.
“Profile” vs. “Listing”
You’ll now see “profile” instead of “listing” when talking about your business info on Google. Your Google Business Profile shows up in Search and Maps. It has your business name, address, hours, and more.
You can edit your profile right from Google Search. Just type your business name and “my business” to see your profile. Click “Edit profile” to make changes.
The new name puts more focus on your online presence. It’s not just a listing anymore it’s your full business profile on Google.
Updated vocabulary for Google’s local business tools
Google made other changes to its business tools vocabulary. The old dashboard is now called “Business Profile Manager.” You use it to manage multiple locations.
“Insights” are now “Performance.” This section shows how people find and interact with your profile. You’ll see terms like “calls,” “direction requests,” and “website visits.”
“Posts” are now “Updates.” Use these to share news, offers, or events with customers. The “Q&A” section is still there for customers to ask questions about your business.
Remember to check your profile often. Keep your info up to date to help customers find you easily.
Impact on Business Owners: What You Need to Know
The change from Google My Business to Google Business Profile brings new features and tools for managing your online presence. You’ll find updated ways to connect with customers and control your business information.
No immediate action required
You don’t need to do anything right away about the switch to Google Business Profile. Your existing listing will stay active. The basic info like your business name, address, and phone number will remain the same. You can still edit details and post updates as before.
Google is moving profile management to Search and Maps. This means you can update your info directly when searching for your business name. It’s quicker than logging into a separate dashboard. You’ll see options to edit your profile, add photos, or respond to reviews right from the search results page.
Gradual rollout of changes ended in 2023
Google took its time rolling out the new Google Business Profile features. This slow approach let business owners adjust bit by bit. By 2023, all the planned updates were in place.
You now have access to extra tools like call history and messaging read receipts. These help track customer contacts better. The verification process is simpler too. Google made it easier to claim and confirm your business listing.
Keep an eye out for any new features Google may add. They often test and release updates to help businesses connect with local customers. Stay informed to make the most of your Google Business Profile.
Communication from Google: Official Announcements and Resources
Google shared key details about the shift from Google My Business to Google Business Profile. They provided guidance to help businesses adapt to the changes.
Where to find information about the rebranding
Google announced the rebranding on their official blog. You can find updates on the Google Business Profile Help Center. They also shared info through emails to business owners.
Google’s social media accounts posted about the change. Their YouTube channel has videos explaining the new features. The Google Business Profile Twitter account shares regular updates.
Google’s guidance for businesses
Google gave step by step instructions for updating your listing. They explained how to use the new Google Business Profile dashboard. You can find tips for optimizing your profile in their help docs.
Google suggested updating your business info right away. They recommended adding photos and posts to engage customers. You can now respond to reviews directly from Google Search.
Google advised claiming your Business Profile if you haven’t yet. They outlined the benefits of verifying your business. You can get help from Google support if you have questions about the changes.
Common Questions About the GMB to GBP Transition
The switch from Google My Business to Google Business Profile has sparked questions and concerns among users. Let’s address some key issues and clear up common misunderstandings about this change.
Addressing user concerns
Will I lose my business data? No, your info will stay intact during the move to Google Business Profile. Your listings, reviews, and photos will all transfer over.
Do I need to make a new account? Nope! Your current login will work with the new system. Just sign in as usual to manage your profile.
Is there a cost for GBP? Good news it’s still free! Google Business Profile offers the same core features at no charge.
Will my search rankings change? Your visibility shouldn’t drop. In fact, the new setup might help you show up better in local searches.
Clarifying misconceptions
GBP is just a name change. Not true! While the core idea is similar, GBP brings new tools and a fresh approach to managing your online presence.
You can’t use the old GMB app anymore. Actually, the app still works. It’s been renamed to “Google Business Profile” but keeps the same functions.
GBP is harder to use than GMB. Many find it easier! The new system puts more controls right in Google Search and Maps, cutting down on app switching.
Only big companies benefit from GBP. Wrong it’s great for businesses of all sizes. Small local shops can really shine with the new features.
Looking Forward: The Future of Google Business Profile
Google Business Profile will keep changing to meet business and customer needs. New features and updates aim to improve local search and help businesses connect with more customers online.
Potential developments
You might see more AI powered tools in Google Business Profile soon. These could help you manage your listing better and respond to customer questions faster. Google may add new ways to show off your products and services, like 3D images or virtual tours.
The platform could also focus more on helping you track your performance. You may get better insights about how customers find and interact with your business online. This data could help you make smarter choices about your marketing.
Google’s vision for local business presence
Google wants to make it easier for you to manage your online presence. They might combine more of their tools into one place. This could mean less time jumping between different apps or websites to update your info.
The company also aims to give customers a more complete picture of local businesses. You may be able to share more details about your values, community involvement, or sustainability practices. Google could create new ways for you to showcase what makes your business unique and connect with people who care about those things.